About Us

 12200 Empire Grade
Santa Cruz, CA 95060
(831) 423-8733 
"A visit to Crest Ranch is a wonderful family outing." - Fred Jensen

Louise has been involved in the operation of Crest Ranch since 1973, when her father Fred Jensen first purchased the tree farm. In January 2015, she purchased Crest Ranch from her father. Louise is a former teacher who enjoys the outdoors and the many activities it has to offer. Louise & her husband Ed now operate the farm. They are honored to be stewards of this incredible property, which will allow other families to continue their tree cutting tradition for years to come. You are sure to see them when you visit.

Read a A Brief History of Crest Ranch


Jesus de Ara has been with Crest Ranch since 2009. He is an expert in knowing just how and where to prune a branch, and when to let it go in order to produce the perfect Christmas tree, if not this year, then a few years down the road. He is responsible for the care and maintenance of approximately 50,000 trees in various stages of growth year-round. Jesus is also responsible for planting, shearing and weed control.

Jesus lives in Santa Cruz with his wife Ava and their children.